The International Tourism Exhibition 2017 PHILOXENIA is held from Nov.10-12 at the International Exhibition & Conference Center in Thessaloniki,the second largest city of Greece. It is organized by TIF – HELEXPO SA (The National Institution for the organization of Exhibitions, Congresses and Cultural Events) and Ivy Alliance was invited to participate and cooperate with the event.
As the highlight of this influential fair, a one-day conference is also organized on November 10th, titled “Asian Tourism: Greece as a destination and as a European gateway”. The conference aimed to record the characteristics and trends of outbound tourism from Asia, exploring the possibility of Greece becoming an attractive tourist destination for the Asians as well as, a gateway to other European tourist destinations. Guest speaker from Ivy Alliance was invited to give a presentation, sharing trends of Chinese outbound tourism market and providing training to hundreds of audiences coming from Greek tourism suppliers, investors, entrepreneurs and senior executives.