Forum Events
Home Page » Our Services » Forum Events

Ivy Alliance has strong experience in planning and organization of large tourism forum and travel exchange/exhibition. Ivy Alliance is the initiator and organizer of International Forum on Chinese Outbound Tourism (IFCOT). First launched in 2003, IFCOT has been successfully held for 11 times with a total of more than 4000 participants from over 50 countries, including company executives, senior officials of destination tourism departments, tourism experts and media.


IFCOT is a high-end travel industry summit and has great reputation and significant impact on the Chinese outbound travel industry. By gathering all the resources from every aspect of China outbound tourism industry, IFCOT has become an important communication bridge connecting domestic and foreign travel agencies, an important window to understand Chinese tourism market, an important platform for Chinese and foreign industry to establish business cooperation as well as an important channel to enter and exploit the China market.


For more information on IFCOT, please visit the official IFCOT website:


Past Events

Entrusted by UNWTO, Ivy Alliance was responsible for the planning and organization of outbound tourism session of 2014 CITM.



In cooperation with Italy Tourism Association, Ivy Alliance organized China Tourism Forum in Rome in November, 2014.



In cooperation with the Malaysia Department of tourism and Malaysia Inbound Tourism  Association, Ivy Alliance held IFCOT in Kuala Lumpur in September 2013.