Outbound Tourism Yearbook
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Since 2007, Ivy Alliance Tourism Consulting has been releasing the annual “China Outbound Tourism Yearbook”. Different from an academic report, the yearbook is written on the basis of extensive market survey and research. Insisting the concept of “Generated from the market and serve the market”, the yearbook provides valuable market analysis for industry insiders from domestic and abroad.


China Outbound Tourism Yearbook 2014-2015


China Outbound Tourism Yearbook 2014-2015, compiled by China Association of Travel Services (CATS) and Ivy Alliance Tourism Consulting has been officially released in March 2015. The China Outbound Tourism Yearbook 2014-2015 offers insights into the size and shape of China Outbound Tourism market, highlights emerging trends as well as influencing market factors. Based on extensive first hand research data, it provides objective analysis and evaluation of different tourist source market across China and overall tourist flow structure, product characteristics and tourism trends of global destination markets.


For more information, please download China Outbound Yearbook 2014-2015 Table of Contents