Barometer Report
Home Page » Research Publications » Barometer Report

The Barometer Program is developed by Ivy Alliance to monitor the performance of China outbound tourism market. Based on the sample survey with leading Chinese outbound tour operators and travel agencies, the report will provide timely intelligence and metrics on the change in bookings, assessment on destination or product awareness and projection on product bookings.

The Barometer Program can help overseas destinations, national or regional tourism marketing organizations and overseas travel suppliers to track tourism product sales, assess destination or enterprise awareness, understand Chinese tour operator’s product intent, examine barriers and motivators influencing travel demand as well as monitor competitive destinations.

For more information, please check here.