China Outbound Travel Price Index is a special research project designed and developed by Ivy Alliance with the aim to track the price trend of outbound tourism products. The global composite Price Index and individual destination price indexes will be determined by monitoring 17 tourist generation cities and analyzing all outbound tourism product prices to world destinations. China Outbound Travel Price Index is an important index reflecting the changes of China citizen consumer prices on outbound travel to worldwide destinations. The Index will provide outbound tourism operators and destination suppliers with useful guidance and intelligence on China outbound tourism market demand, changes of price and structure of tourism products, product development and innovation strategies. The Index will also help tourists to identify and select quality tourism products.