Ivy Alliance has extensive experience in customized market research and consulting projects supporting decision making and developing business and marketing strategies for international travel and tourism enterprises and organizations including UNWTO, IFC of World Bank Group and multi-national corporations. Some of our previous projects are listed here for your reference:
Destination Tourism Marketing Solutions and Training Project for South Pacific Islands:
Entrusted by the International Finance Corporation (IFC) of World Bank Group, Ivy Alliance developed Chinese market entry solutions and implemented the marketing plan for South Pacific island countries (Vanuatu Samoa), which include China market entry strategies, tailored marketing & promotion solutions, training service, channel identification and development, partner recommendation, tourism product development and strategic cooperation with large tourism group.
Market Study on China Outbound Tourism to Africa:
Contracted by World Tourism Organization of the United Nations (UNWTO), Ivy Alliance conducted market research on the market situation of China outbound tourism to Africa including the analysis of market characteristics, structure and trends of outbound travel to Africa, consumer survey and study on tourist travel behaviors and needs as well as recommendations on marketing strategies to attract more Chinese tourists.