The International Forum on Chinese Outbound Tourism and the 4th Chinese Friendly Cities World Conference were held in Toledo of Spain during June 8 and June 9 2016. About 200 tourism industry representatives from the World Tourism Cities Federation (WTCF), the World Tourism Organization (UNWTO), Spain, China and other regions have attended the conference. As a leading tourism consulting firm in China, Ivy Alliance shared with participants the latest market research results in the forum and also made theme presentation on the structure of Chinese outbound tourism market as well as the China Outbound Tourism Quality Service Certification Program, which were very welcomed by industry representatives.
Since 2003, Ivy Alliance has successfully held the International Forum on Chinese Outbound Tourism (IFCOT) for 11 times. In addition, Ivy Alliance has held IFCOT many times in other countries and regions. IFCOT has already become the important platform for business exchange and cooperation between China outbound tourism industry and destination DMOs and suppliers.