Ivy Alliance Cooperation with UNWTO on Chinese Market Study
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Between September 11 and 16, the 22nd General Assembly of the United Nations World Tourism Organization (UNWTO) was held in Chengdu, China. As a conference of the highest caliber in the global tourism industry, the UNWTO General Assembly is held once every two years. The conference has gathered hundreds of ministerial dignitaries as well as over 1000 delegates from around the world.

During the conference, UNWTO presented a special study report on Chinese outbound tourism market “Penetrating the Chinese Outbound Tourism Market – Successful Practices and Solutions” and shared the important findings and research achievements with delegations of UNWTO member countries. This study analyzes the latest trends of Chinese outbound tourism market as well as provides overseas tourism destinations with valuable market solutions and suggestions on how to effectively develop Chinese market.

Commissioned by UNWTO, Ivy Alliance Tourism Consulting have supported UNWTO to carry out the special study and research report on the best practices and successful solutions for penetrating Chinese outbound tourism market in the past 6 months. The Secretary General of the UNWTO, Taleb Rifai, gave high praise of Ivy Alliance on the research work and valuable contribution to this study. As a consulting firm in international tourism, Ivy Alliance has provided professional support and advisory services to UNWTO in various areas over the past 10 years.

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